A new chapter is needed to promote ‘real books’ in a hi-tech world

promote real books

How tenaciously we cling to certain traditions: true love and pension funds spring to mind. Also, books and book stores. As we’re confronted with an increasing number of articles bemoaning the declining interest in the book and the precarious position of the bookstore, perhaps it’s time to face the fact that more creativity is needed when it comes to promoting the product. Certainly, it’s hard work to punt the ‘real’ book. To run a book store means more than simply […] Read more »